Hi, I'm Nikita Williams.
I help creatives, holistic practitioners, and entrepreneurs living with chronic illness build sustainable businesses that create more consistent revenue without requiring them to constantly do more.
My work has been dedicated to helping women...
Build businesses that fit their lives.
Create marketing that continues working long after they hit publish.
Redesign their businesses around changing capacity instead of unrealistic expectations.
Build sustainable revenue without relying on constant hustle.
Nikita Williams is the Founder of Crafted to Thrive
• Host of the Business With Chronic Illness podcast • Helping women build sustainable businesses since 2017
HELLO BEAUTIFUL!Since 2017, I've been exploring and teaching what it takes to build a business that fits your life.
If you'd told me years ago that I'd become a business strategist, podcast host, and spend my days helping women rethink how they grow their businesses, I probably would've laughed.
Because honestly?
I was just trying to figure out how to make life work.
A few years before I started coaching, I found myself living in a new state, away from family, and struggling.
Endometriosis was kicking my butt.
Holding down a traditional job felt impossible, and finding one that understood what I was going through wasn't much easier.
What I needed wasn't another job.
I needed flexibility.
I needed hope.
And I needed a plan to create work that could work with my life instead of constantly fighting against it.
Right before my big surgery, I found a coach and mentor. (So thankful🙏🏾) Working with her was like a light bulb going off.
For the first time, I realized all the experiences I'd collected over the years—marketing, administration, photography, real estate, problem-solving, and helping people—weren't random.
They were preparing me to build something of my own. So I did.
I started a digital marketing business serving women entrepreneurs across the country.
I built websites. Managed Facebook ads. Created funnels. Handled social media. Supported launches. And for a while... I loved it.
But eventually, the pace of constantly delivering client work started triggering flare-ups.
My business was growing, but my health was paying the price. Deep down, I knew something had to change. I just had no idea what that change looked like.
But Then Something Unexpected Happened…
I was on a coaching call with a client who felt completely stuck. As I helped her untangle her ideas, uncover her strengths, and gain clarity about her business, I had one of those moments that changes everything. The advice I was giving her... Was exactly what I needed to hear myself. And suddenly it clicked. Maybe I wasn't just good at marketing. Maybe what I loved most was helping people build businesses that actually fit who they were. That conversation became the beginning of everything.
It was the beginning of Thrive With Nikita. The beginning of coaching.
The beginning of the Business With Chronic Illness podcast.
And, looking back now, the beginning of the philosophy that shapes all of my work today.
Because over the years, I've realized something important. The problem was never that I wasn't working hard enough. The problem was that I was trying to build a business designed for someone with unlimited time, unlimited energy, and unlimited capacity.
My life didn't look like that. Maybe yours doesn't either.
Today, I'm the founder of Crafted to Thrive, creator of Thrive With Nikita, and host of the Business With Chronic Illness podcast.
I help creatives, holistic practitioners, and entrepreneurs living with chronic illness build sustainable businesses that create more consistent revenue without requiring them to constantly do more.
Because I believe your business should adapt to your life—not the other way around.
And when you build a business that honors your energy, your capacity, and your strengths...
You don't just create more income. You create more freedom. And that's the kind of business I want for you, too.
I Believe...
Business shouldn't require you to sacrifice your health.
A sustainable business will always outperform an exhausting one.
Your capacity isn't your limitation, it's valuable information.
Marketing should continue working long after you hit publish.
Long-form content creates business assets.
Persistence matters more than perfect consistency.
Your business should fit your life, not the other way around.
How I Help
Rather than teaching you to work harder...
Build Smart So Your Can Live More With
Sustainable Business Systems
Long-Form Marketing Assets
Simple Revenue Strategies
Capacity-Conscious Business Models
Where I’ve been Featured and Heard On
I'M THE HOST OF BUSINESS WITH CHRONIC ILLNESS PodcastWhere sustainable business conversations continue.
When I launched the Business With Chronic Illness podcast, I wanted to create the kind of resource I wished I'd had while trying to figure out how to grow a business in a body that didn't always cooperate.
Today, it's grown into a library of more than 200 episodes exploring sustainable business, long-form marketing, entrepreneurship, mindset, and what it really takes to build a business that works with your life—not against it.
Whether I'm sharing lessons from my own journey or interviewing inspiring entrepreneurs, every episode is designed to help you build a business that's both profitable and sustainable.
Why Crafted to Thrive?
People often ask about the name.
The truth is, Crafted to Thrive represents the belief that businesses don't happen by accident, they're intentionally designed. It also stands for the fact your are uniquely design with special gifts and strengths.
Every course, podcast episode, article, workshop, and coaching experience I create is built around one simple idea:
A business should support your overall health & life, not compete with it.
That's the heart of Crafted to Thrive.
And it's the mission behind everything I create.
When I'm Not Working...
When I'm not recording a podcast, writing, or helping entrepreneurs build businesses that fit their lives, you'll usually find me...
🪴 Growing my ever-expanding collection of indoor plants (and convincing myself I definitely have room for one more).
🍵 Enjoying a really good matcha, it's my favorite way to slow down and reset.
🌊 At the beach or anywhere I can hear the sound of the ocean. There's something about the water that helps me think, breathe, and come back to myself.
🎨 Trying a new hobby. I'm a proud hobby hopper and love learning, creating, and experimenting just for the fun of it.
💛 Spending time with my husband, Maurice, and our two furry sidekicks, Leo 🐈 and Zoey 🐶.
🤝 Volunteering in my local congregation, which continues to shape the way I serve, encourage, and care for others.
At the end of the day, I believe the best businesses leave room for the people, places, and moments that matter most.
New Here? Start Here.
An Exclusive Email series to help you build a business that keeps working long after you've closed your laptop.
Build a Business That Fits Your Life
If you're ready to create a business that supports your goals, your health, and your long-term vision, I'd love to help.
Start the Free Rooted Sales Series- A Free 5-Day Private Podcast Series to Help You Make Sales with Ease with Long-Form Content and Nervous-System-Friendly Marketing Strategies for Women with Chronic Illness & Burnt-Out Entrepreneurs.